Tone of Voice Discovery Questionnaire

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Business Name*

Email*

Who would you like our main contact(s) to be for approvals on new content, designs for web and social media postings?

Who is our main contact for billing and their contact info ie email, mailing address and phone #?

What is your Main Business Phone Number

What is your Primary Business Address

Website

What are your primary and secondary goals? How will you know that you've reached them? ie what metric are you measuring?

What are your SMART goals and how do you see NOW Marketing Group helping you reach them?

What is the #1 thing you want people to do when they visit your website?

Who are your primary target audiences? Name a few examples of businesses you would target if you're a B2B

Describe your ideal audience groups in detail ie location, role, what are they interested in? Where do they go for information? Are they involved in trade organizations? etc.

What are your ideal client's main goals/ pain points?

When did your organization start and How has it evolved over the years?

Why did you decide to get into this organization? Why do you continue to do it each day?

What are your core offerings/ services? Feel free to share links

What is the main problem you solve or the solution you provide?

What is your manifesto? If you don’t have one - Give us your best elevator pitch and/or Do you have a mission statement? Written core values? Motto? Slogan? Tagline?

Who is your competition and what are they known for?

What makes you stand out from the competition groups or brands

What is the keywords your audience would search when looking for the ultimate solution/service/product you provide?

How do people typically find you and your website

How would you describe the culture of WCOMP? What adjectives would you/ your members/ your current clients use to describe your organization?

What social channels do you feel your ideal audience/ customers are using the most? Which do you use?

What is your current sales process?

What are you most proud of when it comes to your brand? ie Awards, education, experience, skills do you possess personally and as a company?

What do you wish your clients/ community/ clients knew about you?

What are some of your client’s most FAQs and/or Top Questions you wished they'd ask?

What sites do you follow to keep up with your industry news/happening?

What geographic areas do you service?

What are a few industry terms/slang you use that your clients would know?

What are the most common objections you receive from potential clients?

What tone do you want to convey? (formal, casual, conversational, informal, humorous, trendy)

What trade organizations if any do you belong to?

Do you currently have email marketing software and an email list? If so, how big is your list?

Do you currently have a Customer Relationship Management software in place to stay in touch with your leads?

Yes

Do you have any other marketing campaigns in place we should know about and coordinate our efforts?

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Tone of Voice Discovery Questionnaire

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WCOMP